Revolutionizing Content Strategy to Drive Growth and Engagement
the challenge
Lisa Bilyeu, co founder of question nuturion faced the challenge of maintaining a consistent social media presence while managing a demanding schedule. With a lack of direction in content strategy and limited time to shoot new material, her team struggled to maximize audience engagement and grow her following.
the Solution
Over nine months, our agency partnered with Lisa to overhaul her content strategy. By focusing on repurposing and optimizing her existing content, we minimized the need for frequent new shoots while maintaining a high standard of quality. Our team also implemented a data-driven approach to identify key engagement trends and refine her messaging to resonate with her audience.
the outcome
The results speak for themselves. In just nine months, Lisa’s Instagram following grew from 700K to 817K—a significant milestone for an established personal brand. Beyond follower growth, her content now consistently drives engagement, ensuring her message continues to reach and inspire her audience.