Cuttino MOBLEY
Former NBA Star | Motivation Speaker | Life Coach
Cuttino MOBLEY
Former NBA Star | Motivation Speaker | Life Coach
Case Study
Rebranding, Growing an Audience, and Launching a Transformational Course
the challenge
Cuttino Mobley, a former NBA veteran, wanted to transition from being known as an athlete to establishing himself as a life coach and thought leader. However, his social media presence was limited, with just 35K followers and no clear direction for building a personal brand. He needed a rebrand that aligned with his vision of coaching and empowering others to achieve big goals.
the Solution
Our agency collaborated with Cuttino to transform his personal brand. Through a complete rebranding strategy, we positioned him as a life coach, crafting engaging content that highlighted his expertise and life philosophy. His Instagram following grew from 35K to 250K, significantly expanding his audience. Additionally, we worked closely with Cuttino to conceptualize and develop his first-ever online course—a 20-step framework designed to help people achieve any major life goal. Slated for launch in 2025, the course will include a masterclass and an exclusive community for his new coaching brand.
the outcome
Cuttino’s transformation into a life coach and personal development leader is well underway, with a dramatically larger audience and a fully developed course ready to launch. His elevated social media presence and upcoming masterclass position him as a trusted voice in life coaching, setting the stage for a thriving new chapter in his career.
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North Hollywood, CA
91601
